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The competition is open to graduate or undergraduate students in marketing research (consumer insights) and marketing analytics courses in the United States. Students will be responsible for collecting primary data and analyzing secondary data that the client supplies.

Sneak Peek into the Challenge 
Research Question: Understand why Millennial Young Families are slower to adopt consuming sausage than previous generations and what barriers and opportunities among these groups
could be addressed with existing business tactics,
messaging, and/or new products.

Each student team will be assigned one of six sub-categories of
Johnsonville sausage products. 

Professor Registration

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In which course do you plan to use the competition

• Consumer Insights/ Marketing Research
• Marketing Analytics
• Other