Registration
Professor Registration
Are you interested in learning more about the Fall 2025 competition? If so, please register here. We will email an annoucement when the Fall 25 case study is ready.
Please register for the competition with your school email.
The competition is open to graduate or undergraduate students in marketing research (consumer insights) and marketing analytics courses in the United States. Students will be responsible for collecting primary data and analyzing secondary data that the client supplies.
Volunteer as a Judge
Are you interested in serving as a judge for the competition? You will be asked to review and judge about 20 final reports during the first week of December 2024. You must work in the market research industry on either the client or supplier side.
Graduate Team Registration
Open to undergraduate and graduate students at US universities who are in marketing research (insights) or marketing analytics courses.
Student teams must consist of 2-4 students with 1 supervising professor.
There is no limit to the number of teams that enter from one university.
Students must perform all work. No outside help may assist the teams.
Student Team Registration
Open to undergraduate and graduate students at US universities who are in marketing research (insights) or marketing analytics courses.
Student teams must consist of 2-4 students with 1 supervising professor.
There is no limit to the number of teams that enter from one university.
Students must perform all work. No outside help may assist the teams.
Mentor Registration
Are you interested in serving as a mentor to a class of students? If so, please leave your contact details and we will reach out with more details.