MRC FAQS

Two to four students to a team. They can be a blend of undergrad and grad (though, that's not advised). However, they can only enter as either graduates or undergraduates. 

Absolutely NOT. Any team that contacts the client will be disqualified from the competition. If you have questions about the case study, please send them to info@marketingresearchcompetition.com. We will get back to you as soon as possible.

Absolutely NOT.

The client's corporate policy prohibits the use of AI. If we suspect or identify that AI was used with this case study, the team will be disqualified and the supervising professor will be notified. 

Our client is a national US brand. We do not want to survey non-US customers regarding their attitudes towards a US brand that they have likely never come across. Additionally, the prizes are awarded in US dollars. 

The final report must be no longer than a 20-page PowerPoint. If a survey was used to collect data, a copy of the survey must accompany report. If a different method was used to collect data, the team must outline how the data was collected and it must accompany the report.

No mention of university name anywhere in report.

No mention of student names. The competition will assign each team a random team name when they receive their case study. This is how we will identify the teams.

Executive Summary should be between 1-2 pages long

Methodology section must outline when data was collected, how it was collected, where it was collected, and if incentives were provided (explain how much was offered).

The body of the report, Results and Managerial Recommendations should address client objectives from the RFP.

In an effort to create a "level playing field," we are asking that no student, professor or university names and/or logos are included in the final report. Any student names, professor names, university names, or university logos that are added to the final report will result in a disqualification from the competition. 

The competition will assign a team name to each student team. This is how we will identify each team. We do this so that the judges will have no prior knowledge or biases about the university submitting their report to the competition.