Previous
Winning Teams

Fall 2024

Undergraduate Winners:

First Place: Redwood Population: University of Wisconsin-Madison 

Second Place: Leopard Correlation: University of St Thomas

Third Place: Falcon Distribution: Bridgewater College

Client: McDonald’s

Research Problem: How might MCD exceed customer expectations for temperature and quality of food for orders consumed off-premise?

Fall 2024

Graduate Winners

First Place: Redwood Segmentation- New York University

Second Place: Wolf Bayesian- UNC, Chapel Hill

Third Place: Seal Outlier- Southern Connecticut State University

Client: Nestle-Purina

Research Problem: Develop a framework and key learnings around how Purina’s brands can effectively and successfully build consumer engagement and influence in today’s world.

Spring 2024

Undergraduate Winners:

First Place: Fox Funnel- University of Georgia

Second Place: Jellyfish Journeys- Dominican University

Third Place: Penguin Predictions- Christopher Newport University

Graduate Winners:

First Place: Elephant Experiments- University of Georgia

Second Place: Lemur Leads- California State University, Bakersfield

Third Place: Squirrel Surveys- California State University, Bakersfield

Client: Johnsonville, LLC

Research Problem: Identify the barriers and opportunities for Millennial young families (head of household ages 27 to 42 and kids in HH ages 12 and under) for Johnsonville’s key sausage sub-categories and emerging meat snack business.