The Marketing Research Competition's final reports are due November 23, 2025 at 11:59 p.m. ET.

Each team needs one person to upload their final report using this Google Forms link: https://forms.gle/9xadGGTJcp6nPFhE9 

What are we looking for in the report?

The final report must be no longer than a 20-page PowerPoint. If a survey was used to collect data, a copy of the survey must accompany report. If a different method was used to collect data, such as focus groups or observations, the team must upload the field notes and/or transcripts of the interviews.

• No mention of the university name anywhere in the report.

• No mention of student names. The competition assigned each team a random team name when they received their case study. This is how we will identify the teams.

• Executive Summary should be between 1-2 pages long and included at the beginning of the PowerPoint deck. 

• Methodology section must outline when data was collected, how it was collected, where it was collected, and if incentives were provided (explain how much was offered).

• The body of the report, Results and Managerial Recommendations, should address client objectives from the RFP.

What is the rubric used to grade the report?

2025 Competition Grading Criteria:

1. Demonstrates competence in collecting, analyzing, and reporting on marketing research data.

2. Provides client actionable recommendations.

3. Demonstrates understanding of the research objectives and why they are a marketing problem.