All teams were emailed the instructions for the final report submission on 11/18/24. However, enterprise servers might have blocked or “quarantined” the email (so it won’t show up in SPAM) because of the submission link. The following message contains the email message.

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The Marketing Research Competition's final reports are due November 27, 2024 at 11:59 p.m. ET.

Each team needs one person to upload their final report using this Google Forms link: https://forms.gle/NEtkGfeWDVbTTPJo7

What are we looking for in the report?

The final report must be no longer than a 20-page PowerPoint. If a survey was used to collect data, a copy of the survey must accompany report. If a different method was used to collect data, such as focus groups or observations, the team must upload the field notes and/or transcripts of the interviews.

• No mention of the university name anywhere in the report.

• No mention of student names. The competition will assign each team a random team name when they receive their case study. This is how we will identify the teams.

• Executive Summary should be between 1-2 pages long and included in the PowerPoint deck. 

• Methodology section must outline when data was collected, how it was collected, where it was collected, and if incentives were provided (explain how much was offered).

• The body of the report, Results and Managerial Recommendations, should address client objectives from the RFP.

What is the rubric used to grade the report?

2024 Competition Grading Criteria:

1. Demonstrates competence in collecting, analyzing and reporting on marketing research data.

2. Provides client actionable recommendations.

3. Demonstrates understanding in the research objectives and why they are a marketing problem.